Over the years, companies have been promoting and advertising by using television, radio, magazine, newspaper, brochures, yellow pages, and the list goes on… These types of advertising still works very well in today’s market place.
One of the major problems with the above forms of advertising is that there is limited space or time for you to tell the world what your company offers in service or sales. Most companies offer more than one type of service or products. How do you go about listing them all in a ¼ page ad? With the above listed advertising, you are limited to space and/or time. Try this, time yourself for 30 seconds – and talk about what your Company stands for, what it can offer your customer and why they should do business with you and not your competition. Can you get it all said in that 30 second spot?
Your website is an extension of the advertising listed above. A business website should tell a story about your company. Here are a few of the things you can use your website for:
· List all of your locations – providing maps and directions on how to get to you
· Showcase ALL your products and/or services
· Full contact information – making your company accessible in all different ways
· The ability to sell your products or services online (grabbing that impulse buyer)
· Answer questions you answer on a daily basis through a FAQ section
· The list goes on….
Taking your business to the world wide web – can place you on the same playing field as your competition.
In our next blog entry – we will discuss the issues of doing your own website, having the neighbor’s kid do your website or hiring a company with experience, designing your website. Which is best for you?
