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Do you have Robots on your Website?
What I am talking about is “robots.txt”. This is a text file that is uploaded to the root of your website and works with the search engines.
Now, you don’t have to have Robots on your website; but not having this file may cause some issues. Let’s say you have duplicate pages in your site – one for viewing and the other one for printing. You may not want the search engines to index both pages because this could impose a penalty for duplicate content. You also probably wouldn’t want your print page to be indexed, as it would have nothing referring back to your website on it.
A robots.txt file tells the search engines the pages that you don’t want them to visit on your website. For the most part the good search engines will obey what you ask them to do. There are some rogue search engines out there that will bypass the robots.txt file, so if you have some sensitive data on your website, you need to lock them up.
Do Know How Your Website is Performing?
Not knowing if your website is working for you is like not knowing how much money you have in the bank.
A Website Analytics program collects data and reports a multitude of things which are important in making your website work for you.
Here is a list of a few things that website analytics will tell you:
Meta Description Tag?
What is a “meta description tag”? It is a brief and concise summary of your content within your web page that can be used for search engines or directories. This description should be relatively short.
Using meta description tags… Continue reading
Are you above the fold?
Google, Bing, and Yahoo are continuing to make changes in the way a search is interpreted to bring back their result. There are more companies’ website not showing up in the SERPs due to these changes that are being made. Continue reading
Has your website been delisted?
There is nothing worse than having your website delisted by the search engines. This happens on a regular basis. Once your website has been banned, it can take a while before it’s re-indexed after you’ve fixed the problem(s) with your website.
There are many reasons why your website can be delisted. Below are just a few of the more popular ones.
SERP – what is it?
You see “SERP” in a lot of blog articles, but what does it mean?
Searching for things in Google, Yahoo, Bing or any other search engine, the results that you get back are called “Search Engine Results Page” or “SERP”.
Continue reading
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