Tampa Website Development, Website Design and SEO
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Lost and Found? Where are you?
Where does your website reside in Google, Yahoo and Bing’s vast databases? When people search for your services or products, are you one of the lucky few that show up on the first few pages of the search engines?
When people go to the web to find services or products, more so than not – they will only look at the first few pages and contact one or two of the companies they find in those first few pages. So…if you are not on the first few pages in a search, you are considered lost – you may never be found. Continue reading
Yet another major privacy breach for FaceBook?
Yes it has happened again! FaceBook has opened the door for hackers to be able to retrieve the user’s information, that’s your information. (Read article on Fox News). Facebook has vowed to have this breach fixed by… Continue reading
Is E-Learning the Way of the Future?
We have been researching different ways to train/teach business owners and individuals to build their own effective websites. We ran across some pretty interesting, and exciting information!
According to USDLA (United States Distant Learning Association), E-Learning is used in many areas — from Preschool all the way through high school, home schooling, continuing education, corporate training, military and government training and telemedicine. Their research also found that e-learning generates a positive attitude and that the e-learning classroom has similar effectiveness results as the traditional classroom instruction.
Copyright — Are You in Compliance?
One of the top questions we’ve been asked over the years is “Is the content on my website copyrighted?”. The answer to this is, yes, there are some things in your website that will fall under the copyright protection laws. However; before accusing someone of copyright infringement violations — consult an attorney.
There’s nothing worse than spending a lot of time writing the content for your website and then finding that someone else just took it for granted that they could copy and paste what you wrote, on their site. Where some people would look at it as “WOW! I must have done a great job – so much so, that someone wanted to use it!” I look at it as just being downright unethical, unprofessional and an irresponsible act.
Can Duplicate Content Hurt You?
Where do you get the text that’s on your website? Did you come up with it yourself? Did you have a Copy Writer write it for you? Did you copy it from a book, magazine or someone elses’ website?
If you just copied your content from other websites, whether it’s all of the content or a paragraph here, and a paragraph there — you site could very well be delisted from the search engines. First off, that’s not very good practice – copying other people’s work. I’m sure you don’t do that in any other aspect of your business; so don’t start doing it on your website.
Website Content
Have you ever noticed that when you search for a website, that the top websites all have one thing in common? What do you notice?
Right! They all have actual website content on the pages, not just graphics.
According to Google it’s important to have plenty of rich information that is relevant to what you do. (see Google Webmaster Guidelines)
Ok…So Now Where Do I Start?
So…you know you need to have a website; now what?
This is a common thought amongst business owners. They know that in order to survive, they need to have a web presence, but have no clue where to begin.
Over the past 12 years, we have seen business owners go in many different directions. From hiring the overpriced web development firm, to the cheapest one they could find; or they’ll go to the graphic designer – because they know how to make things pretty. Some will even just go to the kid next door, because he’s a genius when it comes times to computers.
We have heard some say, “Oh this is easy. I’ll just Google it and find the best price I can – I mean after all, a website is just a website…right?” or “I only need a couple pages and they’ll never change… my phone number and address is all people need to know about me”.
Are Your Blog Posts Being Read?
One comment I hear the most about blogging is, “I feel like I’m wasting my time blogging, because no-one really reads what I write – so what’s the point?”
I have to be honest with you – for the longest time, I felt the same way. My site statistics weren’t showing the figures I thought they should, after painstakingly writing a blog story – that I thought was so important that everyone should read. Mike and I; however, continued to post blog articles on a regular basis. We had a few faithful clients and friends that read what we wrote, so we figured, if even a couple of them got something out of it, then we would continue to write.
What you NEED to know is that, even though you may not see it, people WILL read what you write – if you give them some meat and potatoes (useful information).
Can you believe this!
Last week I was delivered one of several Yellow Books I get each year. I was somewhat amazed at what was delivered. The Yellow Book has always been one of the largest books delivered in the area — and to my amazement it was almost half the size of 
last year’s.
last year’s.
What’s going on with the Yellow Book? Do you recall, back in November of last year, I talked about promoting your business yesterday and today? (If not, click the link and read it) I wrote back in November that the yellow book used to be one of the best places to market your business and that in the future things would change. WOW! I was right. The evidence of this year’s Yellow Book shows us that marketing your business is changing – and fast!
Internet Marketing is the way of the future. Google, Bing and Yahoo are evolving into a living and breathing directory where information changes in a blink of your eye. They allow people to find information anywhere in the world; but primarily focusing on local business, along with offering so much to business with websites. Now even the yellow books have to rely on Google, Bing and Yahoo to survive; offering the same tools that are available to every business owner.
What is in the Future for Marketing?
Marketing is moving away from a type of interruption marketing to more of a true personalized engagement. What do I mean? Just 
throwing an ad in someone’s face, spamming their inbox with emails, posting the same message over and over again in social media on a continuous basis, is on the way out the door. A more direct approach, with more of an individualized interaction between the consumer and the brand is taking over, on multiple channels.
throwing an ad in someone’s face, spamming their inbox with emails, posting the same message over and over again in social media on a continuous basis, is on the way out the door. A more direct approach, with more of an individualized interaction between the consumer and the brand is taking over, on multiple channels.This type of individualized interaction brings a brighter future for businesses. According to Forrester Research, their experts are predicting that digital marketing expenditure is to grow at a rapid rate in 2011. More businesses will be increasing their marketing budget for 2011 and beyond. This is an indicator that we will see a growth in the economy this year.
Furthermore; Duke University’s Fuqua School of Business along with the American Marketing Association found from their research that spending was up by 9.2 % over 2009. They also found that budgets for projects will double over the next year — pointing to continual economic improvement across the industry. Continue reading
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