Tampa Website Development, Website Design and SEO
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Are You Missing A Great Opportunity?
Should You Market Your Business on the Internet?That’s a question every business owner should be asking themselves. Some business owners may answer that question with a no. Are you one of them?
Let’s look at some consequences for not investing in marketing on the internet.
As you know most everything changes over time. Before the internet was around, the only thing that was available to businesses for their marketing was TV, Radio, Magazines and Newspapers. Then along can the Yellow Pages. The Yellow Pages made it real easy for the small business to have a footing in the market place. But all this has changed.
Have You Been I-Framed?
When we started our website development business back in 1999 there were only a handful of web developers in the area. By mid 2008, the growth of website developers increased tremendously. The prices for designing and developing a website ranged anywhere from $99.00 to over $10,000.00.
Competition was at its highest. It also brought in some very questionable practices by some of the website designers and developers. Ever since the vast growth we have had numerous businesses come to us and ask us “what is wrong with our website?” or “my webmaster will not return my calls”. The next most common statement we hear over and over again… “We paid them so much money to build our website and now we don’t have the monies to fix it — can you help us?”
The majority of business owners don’t know where to start or what is involved in having a website. This lack of knowledge opens the door for unscrupulous practices which usually leads to unpleasant results. It is VITAL that every business owner knows what is involved in building any type of website whether it’s a small 1 page calling card website to large websites with several hundred pages.
I have a business friend that just launched a beautiful new website. She used the company that developed her original site… this company literally framed her website. They built the website on a different hosting company then where the website was being hosted, then used i-frames (inline frame – an HTML document being inserted into another HTML page) to publish the website with their hosting company. The problem with this technique is, search engines will not be able to see the content of the website. The result of this practice is the website will not place very high within the search engines.
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It’s a Tragedy…
After doing some research we have found that about 40% of businesses in the US don’t have a website. Further research revealed that 50% of those 40% didn’t have the money in their budget to have a professional website developed… Continue reading
The Power of the Like Button?
Everyone that uses FaceBook has seen or used the “like button”. It’s a way of telling the person that posted something on their wall that you like or agree with what they are saying and want to share it with your friends. The same goes for when you re-tweet a tweet
on Twitter.
on Twitter.
But there may be more to that “like button” and the retweet than the eye can see. We all know that Google, Bing and Yahoo don’t show their full hand on the inner workings of their searches. There is a great possibility that the search engines are using the “like button” and the retweet as backlinks.
SEO backlinks play an important part on how a website will rank in the search engines. Google, Bing and Yahoo works very hard on determining if the backlinks which website owners use are good or bad links. There are so many backlinks that are actually a form of spam, which makes it very difficult to determine if they are good or not.
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How to Overcome Blogger’s Block
From time to time when you maintain a blog and have to write blog articles all the time you may suffer from a mental block. I know because it’s happened to me. You just don’t know what in the world… Continue reading Promoting Your Business Yesterday and Today…
Let’s go back about 15 years ago — when one of the best ways to market your business was having an ad in the Yellow Pages. It was the best way to find a business because just about every home and business had at least 1 or 2 phone books. As a 
business owner, if you did not get your ad in by deadline, you were left out until the following year. Businesses suffered because of it. Today, there are at least 2 different “yellow books” being published, and if you don’t advertise in both of them, you take the risk of some people not seeing you.
business owner, if you did not get your ad in by deadline, you were left out until the following year. Businesses suffered because of it. Today, there are at least 2 different “yellow books” being published, and if you don’t advertise in both of them, you take the risk of some people not seeing you.Now, search engines are the new directories. The Yellow Pages are beginning to rely on the search engines because their books are not being using as much as past years. You find more and more people using the yellow books as a door stop or a booster seat for their kids. More and more people are using the search engines in order to find businesses and what they have to offer.
With the age of the smart phone now upon us, we are seeing an increase in mobile searches and with that comes maps that show where a business is located. Who would have ever thought several years ago, that you’d be able to find a business on a map – on your phone, driving down the road? Let’s also not forget about how many people have computers with high speed internet connections in their homes. They, too, use the search engines to find businesses. The yellow pages become outdated quickly, as they are only printed 1 time a year, whereas the internet offers fresh information on a daily basis.
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Do You Want…
Do You Want…
- To increase your company’s bottom line?
- More walk in traffic at your place of business?
- Your phone to ring more often?
- To be recognized in your community?
- More people emailing you about your products and services?
- People… Continue reading
Linking Up…
Many ask if linking to other websites is a good idea. The short and sweet of it is, yes, links are a great idea and are important to have. Links to outside sources which leads people to good information… Continue reading
You Spoke…We Listened!
Social Media Marketing has gained quite a bit of traction in recent months. It has made it easier for consumers to pass on information about companies and their products or services.
More and more businesses are beginning to understand the need to have a Social Media presence. We have talked to many business owners about what they are doing (and not doing)… and their concerns when it comes to using social media for their marketing.
Here are a few things that business owners have expressed a concern about:
- How do I get started? I have no clue where to start.
- How much time is involved? I don’t have all day to play on the computer.
- How much is it going to cost? My marketing budget is limited.
- When will I see results?
- What Social Media platform do I need to use? Continue reading
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