Tampa Website Development, Website Design and SEO
Tampa: 813.374.9341
Can Duplicate Content Hurt You?
Where do you get the text that’s on your website? Did you come up with it yourself? Did you have a Copy Writer write it for you? Did you copy it from a book, magazine or someone elses’ website?
If you just copied your content from other websites, whether it’s all of the content or a paragraph here, and a paragraph there — you site could very well be delisted from the search engines. First off, that’s not very good practice – copying other people’s work. I’m sure you don’t do that in any other aspect of your business; so don’t start doing it on your website.
Website Content
Have you ever noticed that when you search for a website, that the top websites all have one thing in common? What do you notice?
Right! They all have actual website content on the pages, not just graphics.
According to Google it’s important to have plenty of rich information that is relevant to what you do. (see Google Webmaster Guidelines)
Ok…So Now Where Do I Start?
So…you know you need to have a website; now what?
This is a common thought amongst business owners. They know that in order to survive, they need to have a web presence, but have no clue where to begin.
Over the past 12 years, we have seen business owners go in many different directions. From hiring the overpriced web development firm, to the cheapest one they could find; or they’ll go to the graphic designer – because they know how to make things pretty. Some will even just go to the kid next door, because he’s a genius when it comes times to computers.
We have heard some say, “Oh this is easy. I’ll just Google it and find the best price I can – I mean after all, a website is just a website…right?” or “I only need a couple pages and they’ll never change… my phone number and address is all people need to know about me”.
Are Your Blog Posts Being Read?
One comment I hear the most about blogging is, “I feel like I’m wasting my time blogging, because no-one really reads what I write – so what’s the point?”
I have to be honest with you – for the longest time, I felt the same way. My site statistics weren’t showing the figures I thought they should, after painstakingly writing a blog story – that I thought was so important that everyone should read. Mike and I; however, continued to post blog articles on a regular basis. We had a few faithful clients and friends that read what we wrote, so we figured, if even a couple of them got something out of it, then we would continue to write.
What you NEED to know is that, even though you may not see it, people WILL read what you write – if you give them some meat and potatoes (useful information).
Can you believe this!
Last week I was delivered one of several Yellow Books I get each year. I was somewhat amazed at what was delivered. The Yellow Book has always been one of the largest books delivered in the area — and to my amazement it was almost half the size of 
last year’s.
last year’s.
What’s going on with the Yellow Book? Do you recall, back in November of last year, I talked about promoting your business yesterday and today? (If not, click the link and read it) I wrote back in November that the yellow book used to be one of the best places to market your business and that in the future things would change. WOW! I was right. The evidence of this year’s Yellow Book shows us that marketing your business is changing – and fast!
Internet Marketing is the way of the future. Google, Bing and Yahoo are evolving into a living and breathing directory where information changes in a blink of your eye. They allow people to find information anywhere in the world; but primarily focusing on local business, along with offering so much to business with websites. Now even the yellow books have to rely on Google, Bing and Yahoo to survive; offering the same tools that are available to every business owner.
What is in the Future for Marketing?
Marketing is moving away from a type of interruption marketing to more of a true personalized engagement. What do I mean? Just 
throwing an ad in someone’s face, spamming their inbox with emails, posting the same message over and over again in social media on a continuous basis, is on the way out the door. A more direct approach, with more of an individualized interaction between the consumer and the brand is taking over, on multiple channels.
throwing an ad in someone’s face, spamming their inbox with emails, posting the same message over and over again in social media on a continuous basis, is on the way out the door. A more direct approach, with more of an individualized interaction between the consumer and the brand is taking over, on multiple channels.This type of individualized interaction brings a brighter future for businesses. According to Forrester Research, their experts are predicting that digital marketing expenditure is to grow at a rapid rate in 2011. More businesses will be increasing their marketing budget for 2011 and beyond. This is an indicator that we will see a growth in the economy this year.
Furthermore; Duke University’s Fuqua School of Business along with the American Marketing Association found from their research that spending was up by 9.2 % over 2009. They also found that budgets for projects will double over the next year — pointing to continual economic improvement across the industry. Continue reading
Are You Missing A Great Opportunity?
Should You Market Your Business on the Internet?That’s a question every business owner should be asking themselves. Some business owners may answer that question with a no. Are you one of them?
Let’s look at some consequences for not investing in marketing on the internet.
As you know most everything changes over time. Before the internet was around, the only thing that was available to businesses for their marketing was TV, Radio, Magazines and Newspapers. Then along can the Yellow Pages. The Yellow Pages made it real easy for the small business to have a footing in the market place. But all this has changed.
Have You Been I-Framed?
When we started our website development business back in 1999 there were only a handful of web developers in the area. By mid 2008, the growth of website developers increased tremendously. The prices for designing and developing a website ranged anywhere from $99.00 to over $10,000.00.
Competition was at its highest. It also brought in some very questionable practices by some of the website designers and developers. Ever since the vast growth we have had numerous businesses come to us and ask us “what is wrong with our website?” or “my webmaster will not return my calls”. The next most common statement we hear over and over again… “We paid them so much money to build our website and now we don’t have the monies to fix it — can you help us?”
The majority of business owners don’t know where to start or what is involved in having a website. This lack of knowledge opens the door for unscrupulous practices which usually leads to unpleasant results. It is VITAL that every business owner knows what is involved in building any type of website whether it’s a small 1 page calling card website to large websites with several hundred pages.
I have a business friend that just launched a beautiful new website. She used the company that developed her original site… this company literally framed her website. They built the website on a different hosting company then where the website was being hosted, then used i-frames (inline frame – an HTML document being inserted into another HTML page) to publish the website with their hosting company. The problem with this technique is, search engines will not be able to see the content of the website. The result of this practice is the website will not place very high within the search engines.
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It’s a Tragedy…
After doing some research we have found that about 40% of businesses in the US don’t have a website. Further research revealed that 50% of those 40% didn’t have the money in their budget to have a professional website developed… Continue reading
The Power of the Like Button?
Everyone that uses FaceBook has seen or used the “like button”. It’s a way of telling the person that posted something on their wall that you like or agree with what they are saying and want to share it with your friends. The same goes for when you re-tweet a tweet
on Twitter.
on Twitter.
But there may be more to that “like button” and the retweet than the eye can see. We all know that Google, Bing and Yahoo don’t show their full hand on the inner workings of their searches. There is a great possibility that the search engines are using the “like button” and the retweet as backlinks.
SEO backlinks play an important part on how a website will rank in the search engines. Google, Bing and Yahoo works very hard on determining if the backlinks which website owners use are good or bad links. There are so many backlinks that are actually a form of spam, which makes it very difficult to determine if they are good or not.
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