Social Media: Here to Stay or Just a Fad?

Yes it’s true, Social Media is growing; but the question is, will it last? Is it just a fad?

Let’s take a look at a few things that has happen in the Social Media arena.

There is over 50% of the world’s population under the age of 30. 96% of them have joined a social media network.
Most people would think that Google would have the most web traffic, however; FaceBook is the leader.
60 million status updates happen on FaceBook daily.
Social Media is the #1 activity on the web today.
It took Radio 38 years, TV 13 years, and the Internet 4 years to reach 50 million people, but FaceBook reached 200 million in less than 1 year.
If FaceBook was a country it would be the 3^rd largest county in the world.
80% of companies today use Social Media for recruitment.
You constantly hear that Social Media is for young people, but the fastest growing age group on Facebook is females from the age of 55 – 65.
50% of the mobile internet traffic in the UK is connecting to FaceBook.
There are over 200,000,000 blogs with 34% of those bloggers posting opinions about products and brands. Are these bloggers talking about your products, brands or service?
78% of consumers trust peer recommendations — only 14% trust advertisements.
24 of the largest newspapers are experiencing record declines in circulation because of Social Media.
We no longer search for the news; the news finds us though Social Media.

There are people than ever before passing on information about product and service experiences through the social media arena. This information may be about your company. This may be good or bad information. Can you just imagine the impact this has on your business?

Social Media has transformed the way we communicate. It is faster and reaches far more people then TV, Radio, Newspapers have in the past. There are more people listening to what others are saying through the Social Media arena. Are you listening to what other are saying about you and your business?

“We don’t have a choice on whether we do Social Media, the question is how well we do it” (Erik Qualman)

Where will your business be in 5 year if you do not use Social Media? The successful companies are learning how to use Social Media to their advantage.

Do you think Social Media is a fad and will go away?

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