I hear and see so many businesses trying to use FaceBook notes in order to post their blog articles. This can be a big mistake.
Let’s explore why you should have a blog (not within your social medial accounts) in order to post your thoughts…
- If you type something that FaceBook disagrees with, you may fall under their censorship rules and your post could be deleted.
- FaceBook is constantly upgrading and changing things. If FaceBook decided to get rid of the Notes feature tomorrow, everything you wrote would be lost.
- Ability to Archive.
Using a blog gives you the ability to archive your posts for future references. The articles are organized as they are archived, instead of just posting them chronologically. The archives then become your library of information.
Only friends can read your notes on FaceBook. If you are truly wanting to make an impact with what you have to say, you need to have it open for all to read. Also, as new social media network venues pop up, you may find it difficult to post your archived articles to them.
- SERPs & SEO
Posting articles from your blog to social networks provides back links to your blog and website, which in turn helps you to obtain a higher page ranking with search engines.
Just remember all your blog posts must be relevant to your website for it to work for you with all search engines.
Bottom Line: Don’t let the social networks take credit on what you write about.