Marketing is moving away from a type of interruption marketing to more of a true personalized engagement. What do I mean? Just
throwing an ad in someone’s face, spamming their inbox with emails, posting the same message over and over again in social media on a continuous basis, is on the way out the door. A more direct approach, with more of an individualized interaction between the consumer and the brand is taking over, on multiple channels.
This type of individualized interaction brings a brighter future for businesses. According to Forrester Research, their experts are predicting that digital marketing expenditure is to grow at a rapid rate in 2011. More businesses will be increasing their marketing budget for 2011 and beyond. This is an indicator that we will see a growth in the economy this year.
Furthermore; Duke University’s Fuqua School of Business along with the American Marketing Association found from their research that spending was up by 9.2 % over 2009. They also found that budgets for projects will double over the next year — pointing to continual economic improvement across the industry. Continue reading
Social Media Marketing has gained quite a bit of traction in recent months. It has made it easier for consumers to pass on information about companies and their products or services.
More and more businesses are beginning to understand the need to have a Social Media presence. We have talked to many business owners about what they are doing (and not doing)… and their concerns when it comes to using social media for their marketing.
Here are a few things that business owners have expressed a concern about:
- How do I get started? I have no clue where to start.
- How much time is involved? I don’t have all day to play on the computer.
- How much is it going to cost? My marketing budget is limited.
- When will I see results?
- What Social Media platform do I need to use? Continue reading
How free is social media? You hear so many marketers saying that social media is free – there is nothing to buy. You go to YouTube, FaceBook and Twitter and it doesn’t cost you a thing to sign up, “It’s FREE”. Yes when the marketers say it’s free, they
are right in the sense that signing up for social media is free. But is social media really free?
You have heard the clichés “Time Is Money” and “How Much is Your Time Worth?” Continue reading
When it comes to web marketing, being invisible is not a good thing. You see on so many websites that there is nothing about who they are.
Personally, I will not do business with a company that does not have information about themselves on their website. I get the feeling that they are hiding something that they don’t what me to know about.
In order for your visitor to feel comfortable enough to do business with you, you need to be visible and show authenticity (or as our client, Coach Maggie from Called to Action
says, “Be who you say you are”).
What I am talking about is “robots.txt”. This is a text file that is uploaded to the root of your website and works with the search engines.
Now, you don’t have to have Robots on your website; but not having this file may cause some issues. Let’s say you have duplicate pages in your site – one for viewing and the other one for printing. You may not want the search engines to index both pages because this could impose a penalty for duplicate content. You also probably wouldn’t want your print page to be indexed, as it would have nothing referring back to your website on it.
A robots.txt file tells the search engines the pages that you don’t want them to visit on your website. For the most part the good search engines will obey what you ask them to do. There are some rogue search engines out there that will bypass the robots.txt file, so if you have some sensitive data on your website, you need to lock them up.
Yes it’s true, Social Media is growing; but the question is, will it last? Is it just a fad? Continue reading
What is a “meta description tag”? It is a brief and concise summary of your content within your web page that can be used for search engines or directories. This description should be relatively short.