Have you ever ask yourself, “Is my company branded?” If you’re not you need to be, and pretty darn quick.
Here are a couple quick and simple things you can do to find out if you are branded or to find out how effective your branding is.
- You’re at a networking event… it’s time for the door prize drawings – and your business card is pulled – do you hear the crowd say you name or company name before they call your name out?
- When you go out to a business event and introduce yourself to a stranger – do they say, I have heard about you? If either of these have happened to you, then you know that you are successfully branding yourself and your company. Congratulations! If not, you need to start fine tuning your branding efforts.
Let’s go back about 15 years ago — when one of the best ways to market your business was having an ad in the Yellow Pages. It was the best way to find a business because just about every home and business had at least 1 or 2 phone books. As a
business owner, if you did not get your ad in by deadline, you were left out until the following year. Businesses suffered because of it. Today, there are at least 2 different “yellow books” being published, and if you don’t advertise in both of them, you take the risk of some people not seeing you.
Now, search engines are the new directories. The Yellow Pages are beginning to rely on the search engines because their books are not being using as much as past years. You find more and more people using the yellow books as a door stop or a booster seat for their kids. More and more people are using the search engines in order to find businesses and what they have to offer.
With the age of the smart phone now upon us, we are seeing an increase in mobile searches and with that comes maps that show where a business is located. Who would have ever thought several years ago, that you’d be able to find a business on a map – on your phone, driving down the road? Let’s also not forget about how many people have computers with high speed internet connections in their homes. They, too, use the search engines to find businesses. The yellow pages become outdated quickly, as they are only printed 1 time a year, whereas the internet offers fresh information on a daily basis.
When it comes to setting up SEO for your website there are several techniques, some are good and some are not so good. Google, Bing and Yahoo have all laid out guidelines for the SEO companies to follow. The companies that adhere to the search engine guidelines are called White Hats, where as the companies that try to manipulate the guidelines and apply questionable techniques are called Black Hats Continue reading
When you go to a website and you see a word or groups of words underlined or changes colors when you roll your mouse over it, you take it for granted that this means there is more information for you to read. Yes, that is the case, however; there is more to that link than just more information. That link plays a very important role in search engine optimization. Continue reading
I’m sure you’ve heard this lot - “you must have good rich content for your website” Continue reading
You see this on a lot of blogs and websites “Subscribe to RSS” but what does it mean?
Did you ever wonder what RSS stands for? It stands for “Really Simple Syndication” and it’s commonly called newsfeeds in which you subscribe to.
First, let’s make it quite clear -- you do not own or manage the Social Media venues. That means you are not in control of what happens in the Social Networks Continue reading
How many people are visiting your company’s website? Do you know?
Where are the people visiting your website coming from?
How many pages AND what pages are they looking at?
I was sitting here, wondering if you have asked yourself, just what does our new look have to do with website development, SEO or SMO. Let me explain to you how we came up with our new look for the website. It all started a while back when we viewed Seth Godin’s video about “finding your purple cow”. Deb and I put our thinking caps on and threw out all sorts of ideas. For some reason food kept coming into the picture. Maybe that’s because I love to cook and Deb loves to eat. Continue reading