Let’s go back about 15 years ago — when one of the best ways to market your business was having an ad in the Yellow Pages. It was the best way to find a business because just about every home and business had at least 1 or 2 phone books. As a

business owner, if you did not get your ad in by deadline, you were left out until the following year. Businesses suffered because of it. Today, there are at least 2 different “yellow books” being published, and if you don’t advertise in both of them, you take the risk of some people not seeing you.
Now, search engines are the new directories. The Yellow Pages are beginning to rely on the search engines because their books are not being using as much as past years. You find more and more people using the yellow books as a door stop or a booster seat for their kids. More and more people are using the search engines in order to find businesses and what they have to offer.
With the age of the smart phone now upon us, we are seeing an increase in mobile searches and with that comes maps that show where a business is located. Who would have ever thought several years ago, that you’d be able to find a business on a map – on your phone, driving down the road? Let’s also not forget about how many people have computers with high speed internet connections in their homes. They, too, use the search engines to find businesses. The yellow pages become outdated quickly, as they are only printed 1 time a year, whereas the internet offers fresh information on a daily basis.
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