Out of curiousity… are the Social Media platforms helping your business? Are your “peeps” that like your Facebook business page, engaging with you?
I have been browsing around quite a few Facebook business pages, only to see so many small businesses putting a lot of effort into their posting – however, with very little response from those following them. We find this sometimes with ours as well…so trust me, you’re not alone.
I asked myself why?
What can we (you and I) do differently, that will open our pages up to make others want to engage / comment? I set off to do some research and experimenting. What I have found is that those who have posted on our business FaceBook page are the ones that I have built some type of relationship with – ones that I have engaged on their business page – both as myself and as CF Webs. The pages that I just “lurk” around, do the same to me.
hmmmm…… got me to thinking what if you and I: Continue reading
Yes it has happened again! FaceBook has opened the door for hackers to be able to retrieve the user’s information, that’s your information. (Read article on Fox News). Facebook has vowed to have this breach fixed by tomorrow (Sept. 27, 2011). I think the phrase, “A day late and a dollar short” sums this up well.
So what is a person to do? Continue reading
Is that a typo? Start doing what?
I’ll say it again. Start conversating! I know, sound’s like I’m being silly or trying to be cute! BUT, for those of you that know me, know that I use that phrase quite frequently. We all know there’s no such word as “conversating”, but the meaning behind what I’m saying IS serious business.
Using Facebook, Twitter, LinkedIn and other forms of Social Media, the idea is to build relationships. The only way to do that is to engage in conversations with others. One sided conversations don’t work too well.
Last week I was delivered one of several Yellow Books I get each year. I was somewhat amazed at what was delivered. The Yellow Book has always been one of the largest books delivered in the area — and to my amazement it was almost half the size of
What’s going on with the Yellow Book? Do you recall, back in November of last year, I talked about promoting your business yesterday and today? (If not, click the link and read it
) I wrote back in November that the yellow book used to be one of the best places to market your business and that in the future things would change. WOW! I was right. The evidence of this year’s Yellow Book shows us that marketing your business is changing – and fast!
Internet Marketing is the way of the future. Google, Bing and Yahoo are evolving into a living and breathing directory where information changes in a blink of your eye. They allow people to find information anywhere in the world; but primarily focusing on local business, along with offering so much to business with websites. Now even the yellow books have to rely on Google, Bing and Yahoo to survive; offering the same tools that are available to every business owner.
Let’s go back about 15 years ago — when one of the best ways to market your business was having an ad in the Yellow Pages. It was the best way to find a business because just about every home and business had at least 1 or 2 phone books. As a
business owner, if you did not get your ad in by deadline, you were left out until the following year. Businesses suffered because of it. Today, there are at least 2 different “yellow books” being published, and if you don’t advertise in both of them, you take the risk of some people not seeing you.
Now, search engines are the new directories. The Yellow Pages are beginning to rely on the search engines because their books are not being using as much as past years. You find more and more people using the yellow books as a door stop or a booster seat for their kids. More and more people are using the search engines in order to find businesses and what they have to offer.
With the age of the smart phone now upon us, we are seeing an increase in mobile searches and with that comes maps that show where a business is located. Who would have ever thought several years ago, that you’d be able to find a business on a map – on your phone, driving down the road? Let’s also not forget about how many people have computers with high speed internet connections in their homes. They, too, use the search engines to find businesses. The yellow pages become outdated quickly, as they are only printed 1 time a year, whereas the internet offers fresh information on a daily basis.
Last week one of our clients who has been with us for many years, sent us an email telling us all about a seminar she went to where the topic was about FaceBook and how great it is. Continue reading
How important is blogging and social media to your business?
In June of this year I decided to experiment and increased our blogging – by writing on an average of 3 to 5 blogs per week and then posted them to FaceBook and Twitter. The blog articles where mostly geared to our business sector and informed our readers on problems with solutions, statistics, and future development of internet web marketing.
By doing so, some remarkable things happened to us and our business!