Last week I was delivered one of several Yellow Books I get each year. I was somewhat amazed at what was delivered. The Yellow Book has always been one of the largest books delivered in the area — and to my amazement it was almost half the size of
What’s going on with the Yellow Book? Do you recall, back in November of last year, I talked about promoting your business yesterday and today? (If not, click the link and read it
) I wrote back in November that the yellow book used to be one of the best places to market your business and that in the future things would change. WOW! I was right. The evidence of this year’s Yellow Book shows us that marketing your business is changing – and fast!
Internet Marketing is the way of the future. Google, Bing and Yahoo are evolving into a living and breathing directory where information changes in a blink of your eye. They allow people to find information anywhere in the world; but primarily focusing on local business, along with offering so much to business with websites. Now even the yellow books have to rely on Google, Bing and Yahoo to survive; offering the same tools that are available to every business owner.
When we started our website development business back in 1999 there were only a handful of web developers in the area. By mid 2008, the growth of website developers increased tremendously. The prices for designing and developing a website ranged anywhere from $99.00 to over $10,000.00.
Competition was at its highest. It also brought in some very questionable practices by some of the website designers and developers. Ever since the vast growth we have had numerous businesses come to us and ask us “what is wrong with our website?” or “my webmaster will not return my calls”. The next most common statement we hear over and over again… “We paid them so much money to build our website and now we don’t have the monies to fix it — can you help us?”
The majority of business owners don’t know where to start or what is involved in having a website. This lack of knowledge opens the door for unscrupulous practices which usually leads to unpleasant results. It is VITAL that every business owner knows what is involved in building any type of website whether it’s a small 1 page calling card website to large websites with several hundred pages.
I have a business friend that just launched a beautiful new website. She used the company that developed her original site… this company literally framed her website. They built the website on a different hosting company then where the website was being hosted, then used i-frames (inline frame – an HTML document being inserted into another HTML page) to publish the website with their hosting company. The problem with this technique is, search engines will not be able to see the content of the website. The result of this practice is the website will not place very high within the search engines.
What is artificial intelligence?
It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable. ~ John McCarthy
Is Google developing their search engine to be some type of artificial intelligence that can predict what you are searching for? What’s next – talking to your computer and telling it what you are looking for? If you were a “Trekkie” (Star Trek fan), that’s what they did all the time! Some of the things that they did on that show are things we are using today, in some form or another. Was Gene Rodenberry ahead of his time?
Not knowing if your website is working for you is like not knowing how much money you have in the bank.
A Website Analytics program collects data and reports a multitude of things which are important in making your website work for you.
Here is a list of a few things that website analytics will tell you:
Google, Bing, and Yahoo are continuing to make changes in the way a search is interpreted to bring back their result. There are more companies’ website not showing up in the SERPs due to these changes that are being made. Continue reading
This is NOT a true picture of the traffic pattern to your website.
There are some web designers and SEO companies that will show you only the hits on your website. They use this tactic to make sure that what they did for you looks GREAT. They fail to show you the true picture of what your website is doing, by showing you the page views and the return and new visitors.
When it comes to setting up SEO for your website there are several techniques, some are good and some are not so good. Google, Bing and Yahoo have all laid out guidelines for the SEO companies to follow. The companies that adhere to the search engine guidelines are called White Hats, where as the companies that try to manipulate the guidelines and apply questionable techniques are called Black Hats Continue reading