Where does your website reside in Google, Yahoo and Bing’s vast databases? When people search for your services or products, are you one of the lucky few that show up on the first few pages of the search engines?
When people go to the web to find services or products, more so than not – they will only look at the first few pages and contact one or two of the companies they find in those first few pages. So…if you are not on the first few pages in a search, you are considered lost – you may never be found.
Your website competition is at an all time high. There are always those top companies that play king of the hill with the search engines always showing up in the top 10 positions.
We decided to do a quick study – to show you what you are up against. We have compiled a list of keywords people use when searching locally. You may be surprised with the numbers of websites using the same keywords. Do a generic search on your industry? How many other websites are you competing against? I know we were shocked to see that “website design Tampa” has 34,100 results and just “website design” has 119,000,000 results.
Last week I was delivered one of several Yellow Books I get each year. I was somewhat amazed at what was delivered. The Yellow Book has always been one of the largest books delivered in the area — and to my amazement it was almost half the size of
What’s going on with the Yellow Book? Do you recall, back in November of last year, I talked about promoting your business yesterday and today? (If not, click the link and read it
) I wrote back in November that the yellow book used to be one of the best places to market your business and that in the future things would change. WOW! I was right. The evidence of this year’s Yellow Book shows us that marketing your business is changing – and fast!
Internet Marketing is the way of the future. Google, Bing and Yahoo are evolving into a living and breathing directory where information changes in a blink of your eye. They allow people to find information anywhere in the world; but primarily focusing on local business, along with offering so much to business with websites. Now even the yellow books have to rely on Google, Bing and Yahoo to survive; offering the same tools that are available to every business owner.
Google, Bing, and Yahoo are continuing to make changes in the way a search is interpreted to bring back their result. There are more companies’ website not showing up in the SERPs due to these changes that are being made. Continue reading
You see “SERP” in a lot of blog articles, but what does it mean?
Searching for things in Google, Yahoo, Bing or any other search engine, the results that you get back are called “Search Engine Results Page” or “SERP”.
What does that mean to you? Will this affect your website?
This week Microsoft and Yahoo announced that they have started testing the integration of bringing Bing search results to Yahoo. Right now about 25% of searches in Yahoo will be affected. You may see some affects of the new testing now when you use Yahoo to do your web searching.
What does this mean for you? Did you know that we are now in a key turning point in internet marketing according to Nielsen Online reports. Most consumers will now search online for local shops and/or services before picking up the phone or leaving the Local-Searchhouse. Continue reading