Several days ago, I attended a “girlie glam party” with a couple of my friends. It had been years since the last time I allowed myself to just let go, and let someone else be the creator of my image. I went to this thing, not because I thought I needed a makeover but I did it because a friend’s daughter was in town, and needed subjects to practice on.
Boy – was I ever wrong! I DID need that makeover. I was treated to a new haircut and color as well as a new “today” look for my makeup. I feel like a million dollars – and my confidence level soared!
I know, you’re asking me – and you’re telling me this because??
Let me explain. As I reflected about the change it made in how I felt I presented myself in front of others, it made me think about one’s website – and how a few minor or subtle changes, can make a difference in how you present your business to the world.
Far fetch? Not at all!
As creatures of habit, we allow ourselves to become stagnant – just like we allow our websites to do the same thing. We don’t invest in making the changes needed in order to keep current with the times. As visitors come to visit our websites, they see the same old outdated look with nothing new to read. They may come back a time or 2 to see if anything has changed – then stop coming all together. Once they stop coming, you’ve lost that potential client. Continue reading
I don’t want to believe that other people wouldn’t think the way I do. When I go to a website looking for something, I want to be able to find it. I don’t want to have to sift through all the “stuff” to find the one thing I’m looking for. Do you agree?
Let’s look at some real simple things that can help to keep your site from looking cluttered. Continue reading
One of the top questions we’ve been asked over the years is “Is the content on my website copyrighted?”. The answer to this is, yes, there are some things in your website that will fall under the copyright protection laws. However; before accusing someone of copyright infringement violations — consult an attorney.
There’s nothing worse than spending a lot of time writing the content for your website and then finding that someone else just took it for granted that they could copy and paste what you wrote, on their site. Where some people would look at it as “WOW! I must have done a great job – so much so, that someone wanted to use it!” I look at it as just being downright unethical, unprofessional and an irresponsible act.
If you just copied your content from other websites, whether it’s all of the content or a paragraph here, and a paragraph there — you site could very well be delisted from the search engines. First off, that’s not very good practice – copying other people’s work. I’m sure you don’t do that in any other aspect of your business; so don’t start doing it on your website.
Have you ever noticed that when you search for a website, that the top websites all have one thing in common? What do you notice?
Right! They all have actual website content on the pages, not just graphics.
According to Google it’s important to have plenty of rich information that is relevant to what you do. (see Google Webmaster Guidelines)
So…you know you need to have a website; now what?
Over the past 12 years, we have seen business owners go in many different directions. From hiring the overpriced web development firm, to the cheapest one they could find; or they’ll go to the graphic designer – because they know how to make things pretty. Some will even just go to the kid next door, because he’s a genius when it comes times to computers.
We have heard some say, “Oh this is easy. I’ll just Google it and find the best price I can – I mean after all, a website is just a website…right?” or “I only need a couple pages and they’ll never change… my phone number and address is all people need to know about me”.
Many ask if linking to other websites is a good idea. The short and sweet of it is, yes, links are a great idea and are important to have. Links to outside sources which leads people to good information… Continue reading