Have you ever noticed that when you search for a website, that the top websites all have one thing in common? What do you notice?
Right! They all have actual website content on the pages, not just graphics.
According to Google it’s important to have plenty of rich information that is relevant to what you do. (see Google Webmaster Guidelines)
What does “rich information” look like?
The content on your site must tell a story. A story about what you do, what you offer, how to find you…in other words — what you’re all about. You must put aside that feeling that you need to write all the content for the search engines, and concentrate on writing articles that flow and make sense to your visitor. Afterall, your visitor (potential client) IS the reason why you have a website to begin with.
Once you have written the content for your website, then you can look at it from a search engine standpoint — making sure that you’ve used your key words and key phrases in the content. That is important in order for your website to be found in the SERPs (Search Engine Results Pages). However; I will re-iterate. Your content should first be written for your visitor.
Is what you’re saying on you website, attractive to your visitors? Are you getting the point across? After they read it — do they walk away with enough information to make that important decision…to do business with you?