CF Web Professionals

Social Media Marketing is growing at a rapid pace. It has turned into one of the most valuable internet web marketing tools today. Social Media Marketing is not a fad. It is a shift in the way we communication with others on the internet. Major companies are allocating more of their adverting dollars to the Social Media arena for brand awareness. They have found that advertising on TV, Radio, and Print Media is decreasing.  As a result they are losing brand recognition and revenue.

Some of your major companies have created positions within their company dedicated to positioning themselves in the Social Media Networks.  Why? Because it works.

Why Social Media Works

• Relationship building
• It boosts recognition of your brand
• Self promoting
• Enables direct communication with your target market
• Use it as a calling card to invite people to your virtual office, your website
• Develop trust with potential clients/customers by passing on information and tips
• Creates inbound links that will aid in the search engine optimization of your website
• Hear what your potential clients/customers are wanting

When it comes to the consumer, 78% of them trust peer recommendation for services and/or products. Social Media has developed into a referral service which passes on good or bad information about a company’s products and services.

Social Media Marketing as a stand-alone form of marketing, is not recommended. There are a few reasons why we say this.

• You need to have a solid foundation to work from. Foundation? Let me explain. On the internet, that foundation would be your website and blog. By having the foundation set, that enables you to be able to invite visitors from the social media networks to your website and blog to learn more. 
• You do not own or control the Social Media Networks.  Let’s say for instance, if any of the Social Media Networks gets hacked or goes down and data is lost, you will not be able to recover any of content you put out there. All your hard work – gone!
• We all know that Facebook and Twitter upgrades and changes quite frequently, in order to give the user base better tools to work with. However, with these changes, can come disappointment to some. For instance, let’s say, you decide to write your blog soley in Facebook Notes. What happens if Facebook decided that they wanted to discontinue the useage of notes. What happens to all those articles you wrote?

Getting Started

The best way to get started, is to just jump in and do it. Right? That’s not always the best course of action.  Jumping into the Social Media arena and not knowing the basic how to’s and ettiquette, could hurt you.  1^st impressions are very important.

We can teach you and coach you every step along your journey into the Social Media Networking scene.