Are you in the know?
Did you know that more people are utilizing local search on their computer and/or smart phones then they are looking in the phonebooks?
Did you know that the latest statistics show that more the 60% of all phonebooks are being thrown in the trash. There are some cities that have started charging disposal fees to the phonebook companies because it is costing the city so much money to get rid of the unwanted phonebooks? Are you using the phonebook to do your advertising for your business?
Being found on Google, Yahoo and Bing through the use of smart phones in your area is on the increase. As a result, the businesses that are taking advantage of strategic search engine optimization marketing plans, are seeing more traffic to their website. This means higher visibility which leads to a higher revenue stream.
Bottom line: If your business can't be found in a search in the search engines - then you could be losing revenue.
What are the benefits in having your website optimized for search engines?
- Your Website will out Perform your Competition
Most users will only look at the first few pages of a search in the search engines before moving on and entering a new search. Having your website optimized can put you ahead of your competition gaining advantage over them.
- Targeting Your Market
Search engine optimization – SEO allows you to zero in on your target market much more accurately. Most users already know what they want when they do a search. By using the right targeted keyword(s) and/or phrases you will draw in more qualified traffic to your website - as a result increasing your qualified leads - which in turn leads to more revenue.
- Tracking and Measuring
Tracking and measuring, or also known as website analyzation, will give you the results to help you determine the health of your website - what is working and what is not working. Keeping your website updated and optimized will aid in keeping your marketing costs down while at the same time increase the number of qualified leads you get, which will increase your cash flow.
- Your visibility will increase
When your website is optimized with the right keyword(s) and/or key phrases you will be showing up higher in the search engines - giving your website high visibility in your local area. Over time, your website visibility can go beyond your local area.
- Working Around the Clock
Having an effective internet marketing strategy plan that includes search engine optimization – SEO is like having a team of professional marketing people working around the clock - 24/7 just for you. Other types of marketing like TV, Radio, Phonebooks and Print are limited by time, accessibility restraints and tend to interrupt the people you are trying to target.