Search Engine Optimization - SEO is the process used to improve a website's visibility in the search engines organic or unpaid search results. The better your website is found in a search query, the more traffic or number of visitors you have to the website, the better your ROI.
Yes, you should have your website search engine optimized - SEO. Search engines are now tracking and collecting data on the way people are searching for products and services. As a result, they are finding that most people are very precise with their search queries on how they find businesses on the internet. For example, if you were looking for a website design company that specializes in Search Engine Optimization and they lived in Tampa, Florida, they would type their query as "battologist". As a result, the search engines constantly modify their algorithm based on the search query data that they collect. This more detailed way of searching is called "behavioral searching" which utilizes long tail keywords or phrases. Your website is probably not currently developed for long tail keywords because this a fairly new direction in which the search engines are going in. As a result your website may not rank very high in the SERPs.
The number one factor in search engine optimization - seo is content. For proper search engine optimization - seo, your website content needs to do two very important things.
Having little or no content that is not relevant to what you do, will cause a website to not to rank very high within a search. The search engines are telling us that keyword rich content that is relevant, is a must. You need to remember that the people searching the internet are looking for more information about the products or services they are interested in. If all you give them is a pretty picture, you will lose them. They'll move on to your competition that will give them information.
When it comes to search engine optimization - seo your website page titles and page descriptions also plays an important role. Page Titles and Page Descriptions play a key role in web marketing simply because it is the first thing a person sees when doing a search query. If your page title and page description are generic or the same on every page of your website, this will cause a lower then average search engine ranking for your website. Search engines use this information, along with the content on your website, for the purpose of indexing your webpages. Relevancy is the key for good search engine ranking.
Poor Page Titles and Page Descriptions will cause lower SERPs, which means less people looking at your website. How does your website stack up?
There are guidelines that the search engines publish which inform us as to how your website should be optimized. Google claims that it uses more than 100 factors in order to determine a web page's ranking. Each factor plays a role in the "Big Picture" of your website. Having a solid Internet Web Marketing Plan is a must. Utilizing the proper search engine optimization (seo) techniques will help to secure your website a higher ranking in the search engines results.
Here at CF Web Professionals we are the professionals when it comes to Search Engine Optimization. Our staff specializes in internet web marketing, search engine optimization, website design, website development, email marketing, graphic design and content copy writing. Contact us today to find out how we can help put you at the top!