4 reasons why your company should be blogging:

1. Blogging your thoughts and opinions (being transparent) will help form a bond of trust between you and your readers. Trust will turn your readers into potential customers.
   
   
2. You can blog about your company, products, and services -- giving your potential customer an insight as to who you are (again being transparent therefore, building trust) and giving the potential client the knowledge to make the right decisions.
   
   
3. Blogging is a great tool to aid in improving your SERP (search engine results page) position.
   
   
4. Because your competition is doing it.

Blogging is an essential part of marketing you and your company.